The Performance Racing Industry (PRI) Show is always an exciting time for the motorsports community, and this year was no exception. Held in Indianapolis, the 2024 PRI Show proved to be one of the busiest and most successful events to date, showcasing the passion, innovation, and drive that fuel the racing industry. From the moment the doors opened, the energy was palpable as thousands of attendees poured into the venue to explore the latest advancements in racing technology, network with industry leaders, and celebrate the motorsports community.

 

The show opened with a memorable discussion between Ralph Shaheen and Travis Pastrana. ZyCoat was thrilled to be part of this incredible event, and we want to take a moment to thank everyone who stopped by our booth. Whether you were a long-time distributor, a current partner, a potential new customer, or simply an enthusiast eager to learn more about our products, your presence made this year’s PRI Show unforgettable for us.

The launch of the ZyClear family of formulations including application kits for each was a smash hit.

The ZyClear high temperature, heat dissipation clear coat for headers, turbos, exhaust manifolds and full exhaust was a huge hit. ZyClear high temp was seen on the Gooichi Motorsports GTX exhaust system in the Ticon booth.

 

ZyClear high temperature clear coat increases the thermal conductivity of stainless steel and titanium reducing the discoloration that occurs in service. The wheels surface protection clear coat was shown in the booth on a set of Forgeline wheels and received overwhelming attention.

ZyClear eliminates the need for polish protecting the wheel against brake dust, grime and debris saving the enthusiast countless hours currently spent polishing and re-polishing their wheels.

ZyCoat’s ZyBar high temperature, heat dissipating bronze satin coating reduces engine bay temperatures by over 40% and displayed on the 417 Motorsports drag & drive Cutlass applied by ZyCoat Pro-Coater referral partner MC_Custom Coatings in Nixa, MO, received non-stop interest from attendees.

This Cutlass build has gone viral post show. Watch on https://youtube.com/shorts/swegzljYT2k.

To learn more about ZyBar, the breakthrough technology in high temperature coatings visit https://zycoat.com/pages/zybar.

Our booth was buzzing with activity throughout the three-day event. We had the privilege of meeting with many of our valued distributors who have played a key role in making ZyCoat the trusted name it is today. It was great to connect face-to-face, share updates, and discuss future opportunities. Your support and dedication to our brand continue to inspire us to innovate and deliver the highest-quality products to the market.

 

We were equally excited to welcome potential new customers to our booth. The interest and enthusiasm for our products were truly remarkable. From racers and engine builders to fabricators and team managers, the diverse range of attendees who stopped by to learn about ZyCoat’s coatings underscored the wide-reaching impact of our solutions in the motorsports world. Hearing your questions, feedback, and ideas was invaluable, and we look forward to working with many of you in the future. The folks at Gooichi Motors, 417 Motorsports and many others represented the brand incredibly well.

Visit https://zycoat.com/pages/zyclear to see all ZyClear application kits available.

 

The PRI Show also gave us the opportunity to strengthen our relationships with current partners and customers. It’s always a pleasure to hear firsthand how our coatings are performing in the field and contributing to your success on the track. Your insights help us refine our offerings and ensure we continue to meet the needs of this dynamic industry. Thank you for trusting ZyCoat as part of your performance toolkit. We were proud to be among so many innovative companies and individuals who share our commitment to excellence.

 

This year’s PRI Show was also a testament to the resilience and passion of the motorsports community. After the challenges of recent years, seeing the aisles filled with enthusiastic attendees and hearing the roar of excitement throughout the venue was a powerful reminder of why we do what we do. The connections made, the ideas exchanged, and the momentum generated at the show will undoubtedly shape the future of racing.

 

To all the racers, builders, professional coaters, engine builders, component manufacturers, dealers and distributors who visited the ZyCoat booth, thank you for taking the time to learn about our products and share your stories with us. Your enthusiasm and support mean the world to us, and we’re honored to be part of your journey in the racing & performance world. Whether you’re a seasoned professional or just starting out, we’re here to help you achieve your goals with innovative solutions that deliver results.

As we look back on the 2024 PRI Show, we’re filled with gratitude and excitement for what lies ahead. The event was a resounding success, and we’re already looking forward to 2025. In the meantime, we’ll continue to work tirelessly to provide the products and support you need to excel in this fast-paced industry.

 

Thank you once again to all our distributors, partners, customers, and new connections. Your passion and dedication are what drive us to keep pushing the boundaries of what’s possible in the high performance, coating technology.

Here’s to a successful New Year ahead, and we’ll see you at the next show!